Ferd de Bruijn has worked for small brands and for big ones. Simple brands and very complex ones. Famous brands and completely unknown.

In essence, all brands are the same.

Brands are a philosophy that is shared by inspired people (inside and outside of the company) and that influences  their thoughts and behavior.

Your brand does not need to be big, complex or famous to fit this description.

The most important element of a strong brand is that the philosophy is a conscious one.